Playboy Brasil-Septiembre 2010

The Brazilian edition of Playboy is a local franchise published by Editora Abril, which licenses the Playboy trademark and manages associated brands in Brazil. The magazine follows the general guidelines of the original Playboy, featuring popular sections such as the monthly interview, the 20 Questions interview, and the centerfold pictorial highlighting the "Miss of the Month," usually aligning with the cover star. Additionally, the Brazilian version includes unique sections like "Coelhinhas," showcasing unknown models photographed by freelance photographers, and "Click," which presents candid images of celebrities in revealing situations. The magazine emphasizes celebrity presence, particularly telenovela actresses and TV hosts, to attract its audience. This strategy is supported by the perception of Playboy in Brazil as a tasteful medium for nude pictorials, distinguishing it from other adult magazines. Consequently, it appeals to young models seeking exposure to advance their careers, alongside featuring lesser-known celebrities from television and reality shows.